Thursday, August 27, 2020

The effectiveness of the opening chapter of Fitzgerald The Great Gatsby Essays

The adequacy of the initial section of Fitzgerald The Great Gatsby Essays The adequacy of the initial section of Fitzgerald The Great Gatsby Paper The adequacy of the initial section of Fitzgerald The Great Gatsby Paper So as to talk about the adequacy of an initial section it is first important to plot what characterizes a viable first part. Without a doubt it is basic that we be given a vibe for the book, an away from of the journalists style. In addition it is inside this area we would hope to be acquainted with the fundamental characters of the novel and clues regarding what may occur straightaway. At last it is similarly significant the creator depicts the setting; both of the physical environmental factors and references that permit us to put the content as far as time and spot. In the main section Fitzgerald sets up a first individual storyteller, Nick Carraway, who is omniscient because of his apparently non-critical nature. Inside the initial section Carraway educates us he is slanted to hold all decisions and subsequently is aware of the mystery pains of wild, obscure men. Thusly we can observer fascinating disclosures as Nick opens up numerous inquisitive natures which improves the viability of the initial part. A few confirmations add to our pleasure in the book for instance Daisy tells a hilarious, narrative privileged bit of information about the head servants nose. Different revelations uncover a greater amount of the characters. This is clear when Miss Baker reluctantly tells Carraway of Toms issue. Anyway some may contend Carraway at times negates his cases of major respectabilities. This is conceivably proposed when he opinionates himself on the subject of Toms intense constrained greatness: I felt Tom would float on everlastingly looking for the sensational choppiness of some hopeless football match-up. Moreover it could be said he condemns Toms bigotry. Carraway reacts to Toms pitiful endeavor at getting away from smugness with analysis. He demonstrates he feels Tom nibbled at the edge of stale thoughts as his solid physical self love not, at this point fed his authoritative heart. On the other hand this could be viewed as comprehension of the rich. Regardless of being from a noticeable group of wealthy individuals, he speaks to Americas customary good codes. He is not the same as the American nobility of old cash and epicurean ways of life, a reality represented by his home: a little blemish just for eighty dollars by difference to the tremendous spots that leased for twelve or fifteen thousand a season. Remembering this Carraway may not be condemning upon Tom; he just comprehends the basic vacancy of the universe of the rich. This point is additionally fortified when he feels the essential untruthfulness of Daisy. In this regard the story voice is likewise successful. We can utilize Carraways observations as an ethical check we can use to frame our own decisions on characters and the social setting. While presenting Tom Buchanan, in the principle Nick holds judgment, in spite of the fact that in places his depictions could be deciphered not as truth yet his own supposition. Quite a bit of what Carraway says of Tom proposes the manner in which he treats individuals: disdain, forcefully, crabbiness. Moreover he portrays him as pitiless and haughty. Many would concur this is a decent method of presenting the character as we are left to our own assessments of Tom his conduct is basically deduced. It is additionally recommended Tom is perpetually discontent or glad as he is continually searching for something different: he floated eagerly. Scratch shows this is an aftereffect of the disappointment that is Toms life; the zenith of his accomplishment was when playing football at school. Here maybe it is essential for Nick to voice supposition, subsequently expanding the viability of the section by extending our insight into characters and the lives of the rich. The character of Daisy Buchanan is set up as a similarly unsatisfied and unfulfilled character, which thusly impacts upon their relationship. Daisy has an energy in her voice and a mixing warmth that was enchanting. Anyway we are given a feeling that the gay, energizing outside is basically a front underneath which there is a despondency and nonattendance. This is best depicted when she absently discusses the infant until she can portray her own modern sentiments on the child and life. This uncovers her character needs maternal love and is self-ingested. Scratch additionally proposes the essential trickiness of her words just as the entire night had been a stunt. Under the charming appearance of Daisy there is eventually nothingness, an absence of bearing. The life of the youthful and rich isn't sufficient she been wherever observed everything and done everything. The idea that their life is a fai ade is demonstrated further by the breaks in their relationship. Tom has some young lady in New York and his behviour turns out to be progressively cross and at focuses vicious as he gets restless with Daisy. Besides Nick proposes Daisy has participation in a fairly recognized mystery society to which she and Tom had a place just as their relationship is held together just by cash. The bad tempered relationship making the principal part powerful in picking up our consideration and making enthusiasm for us as perusers that urges us to peruse on. Similarly we are interested with respect to the advancement of the character of Miss Baker. She assists with setting the book in its social setting, as she is illustrative of the young lady of her time; her young cadet like figure was in vogue at that point. She is a hermaphroditic character, with mingingly sexual orientation qualities thin, little breasted young lady, with an erect carriage suggestive of the flapper young ladies. Fitzgeralds utilization of her character is additionally successful in making interest inside us as perusers. There is a riddle encompassing her character as Nick perceives her having seen her, or an image of her, some place previously. This secret is later evolved as we find she is a well known golf player who Nick once heard a basic, terrible story. We are tricked into perusing on to find her mystery. Gatsby is presented distinctly at the finish of the section as Nick gets his first look at the strange Gatsby. Now he is the main character we have not met and this combined with the reality he is just a figure from the shadow makes a feeling of riddle. His conduct is maybe disturbing to: only us loosened up arms toward the dull rembling before he disappears. To what he is extending to we are not educated, basically a solitary green light out there. Maybe it emblematic, a green light showing going ahead or future with its implications of progressing. This makes for a successful closure of the main part, as we are unquestionably captivated with regards to what and why he was carrying on so unusually. This is especially so as he is the man who gives his name to the book and his significance inside the plot is likewise recommended is every now and again referenced all through the main section. Regardless of never meeting Gatsby, we are given a feeling of his character for instance he had an additional normal present for trust, a sentimental status. In addition at an early stage strain is made about Gatsby and the occasions of the novel: it is the thing that went after Gatsby, what foul residue skimmed in the wake of dreams. Again these insights at what may occur next were delineated as characterizing a powerful first section. All through the principal section Nick alludes in detail to his environmental factors depicting shading and development which causes the peruser to comprehend the characters and their lifestyle. Tom and Daisy Buchanans home proposes their class and offspring of rich privileged. Their Georgian Colonial Mansion shows a set up family ancestry as it returns a generally long path in American history, to the eighteenth century before the War of Independence. Besides the house sparkling in reflected brilliance infers they don't need to work for their cash, they loll in the advantages of others difficult work. Moreover the shades of the house red and white maybe outline a greater amount of their characters. The ruddy and wine hues could speak to the energy and outrage while the glimmering white and pale rosted weeding cake of the roof demonstrate the nothingness and nonappearance inside their characters and relationship. So also Gatsbys home a genuine impersonation of the Hotel de Ville in Normandy demonstrates the phony and phoniness that encompasses Gatsby. Its slender facial hair of crude ivy is an endeavor at making some history, however the punishing originality of a home in th e less in vogue West egg uncovers to us Gatsby is one of the nouveau riche. Similarly the depictions of development inside the Buchanan house help the reveal a greater amount of their characters. The vacillating of the womens dresses close by undulating, with its undertones of water, demonstrates regular excellence with a trace of ephemerality just as their wonder isn't enduring. Besides the turning again shows sensitive developments proposing polish maybe the consequence of cash. Also we discover that the womens characters have next to no physical nearness as their development is portrayed as totally unmoving creation just an endeavor to rise. This proposes inside life they are not going anyplace, they need bearing. Just as relating Gatsbys story the novel investigates privileged society during the 1920s and Fitzgerald portrays their reality. We are given the impression the high society live in their own reality, unmindful of what goes on outside it. For instance Daisy frustration at Nick not going to her wedding be cause he wasnt once again from the war. Besides in spite of the disallowance at that point, they were drinking mixed drinks which probably contained liquor. Fitzgerald recommends they have little obligations or ties floating to a great extent herever individuals played polo and we

Saturday, August 22, 2020

Reducing the Risk of Ventilator-acquired Pneumonia Research Paper

Lessening the Risk of Ventilator-procured Pneumonia - Research Paper Example This paper stresses thatâ ventilated patients have various components that expansion the odds of securing the ailment. One of the fundamental elements is desire of contaminated oral and gastric emission. The fundamental strategy utilized in the examination includes the proportion of the present level of bed head assessment in the preliminary that was in the ICU. There was proportion of the level of bed height estimated on an irregular choice of patients with the utilization of a protractor and a plumb line. According to the investigation discoveries there are various elements that were considered in the examination. The prohibition standards incorporate the past intubation inside the most recent 30 days, extreme large patient who were not in a situation to endure head rise to 45 degrees, ongoing stomach medical procedure with vacuum dressing that required change in the situation of the patients to reestablish the dressing or addition a seal. The factors that were recorded in the e xamination included weight that was to follow the utilization of inotropic treatment. This guarantees patients that were breast fed at 45 degrees didn't require extra help. Different factors that were recorded toward the finish of the exploration incorporated the sex of the patients, the conclusion of the patients whether careful or clinical, the white cell tally, the temperature of the patients, ventilation, anti-infection agents, sedation score and Chronic Health Evaluation. The consequences of the examination were taken following 72 hours after the investigation endpoint was reached. The examination took a complete time of 3.5 months.

Friday, August 21, 2020

An Introduction to IELTS Academic Essay Examples Band 9 PDF

An Introduction to IELTS Academic Essay Examples Band 9 PDFIn an attempt to enhance their cognitive reasoning skills, students learn how to formulate a great academic essay using IELTS Academic Test Paper 9 PDF, PDF and PPT. It is an important requirement that the students master the correct and effective use of these formats in order to understand and retain information. It is also recommended that the students study more by undertaking hands-on learning, as this will help them in making sound decisions.Students should also learn how to write an argument and build on it. A good argument has three components: first, there should be a theory which support the writer's position; second, there should be supporting facts; and third, the writer should finish the argument with a conclusion. All of these parts are interrelated and cannot be learned in just one day. It is a skill that can be mastered in a few weeks of practice.Of course, theoretical knowledge is not enough. Students must als o learn how to practice writing the different formats and engage in the actual writing. They should also read through the examples of the essay examples and apply it to their own writing. In doing so, they can assess if the format matches the facts and, if not, adjust it accordingly.Students also need to be taught how to organize their thoughts, make sentences and paragraphs flow smoothly, and avoid wordiness in order to get a perfect grade in their academic essay. Students should also practice the use of language and spelling.The practice of grammar and sentence structure should also be practiced. Correct punctuation, sentence construction, sentence length, usage of passive voice, and proper punctuation should be mastered. This will enable students to better grasp the English language.Most IELTS tutorials do not focus on skills like these, so most students do not practice these effectively. They simply rely on the result of the test and think that everything is already done for the m.Students should also read about topics related to these skills and even ask for explanations from experts in the field. Since every word counts, students must get more familiar with English grammar so that they can decipher the key components of each piece of text.Also, read books, articles, magazines, and other sources on the theme of skills. A person without these abilities is like a blind person trying to drive a car without eyesight.

Monday, May 25, 2020

Poem Summary(Seafarer) - 1454 Words

Poem Summary(seafarer) Lines 1-5 The elegiac, personal tone is established from the beginning. The speaker pleads to his audience about his honesty and his personal self-revelation to come. He tells of the limitless suffering, sorrow, and pain and his long experience in various ships and ports. The speaker never explains exactly why he is driven to take to the ocean. Lines 6-11 Here, the speaker conveys intense, concrete images of cold, anxiety, stormy seas, and rugged shorelines. The comparisons relating to imprisonment are many, combining to drag the speaker into his prolonged state of anguish. The adverse conditions affect both his physical body (his feet) and his spiritual sense of worth (his heart). Lines 12-16 The loneliness and†¦show more content†¦The cuckoo, a bird of happiness and summer, contrasts with the earlier lists of winter ocean birds. The point is that these pleasant summer thoughts also bring the seafarer’s wanderlust back again. The comfortable person mourns but does not understand the reason why he is called to abandon city life and search the frozen, stormy seas. Suffering and exile are not lessons well learned in good weather with city comforts; thus, the speaker implies that everyone must experience deprivation at sea to learn life’s most important lesson — reliance on God. Lines 58-64 In this conclusion of the first major section, the seafarer says that his mind and heart constantly seek to roam the sea because that is acceptance of life itself. The paradox of the seafarer’s excitement at beginning the journey shows his acceptance of suffering to come. Despite knowing of the isolation and deprivation, the speaker still is driven to resume his life at sea. Breaking his ties with humanity, the speaker expresses his thrill at returning to his tortuous wandering. Lines 65-68 The speaker announces the theme of the second section: that the joys of accepting God’s will far exceed any form of wealth or earthly pleasure. Earthly wealth cannot reach heaven, nor can it transcend life. This section grows less personal and becomes mostly theological and didactic in nature. Lines 69-72 Describing three ways of death, the speaker says that no manShow MoreRelatedThe Seafarer, The Wanderer, And The Wifes Lament896 Words   |  4 Pagesthe construction of the English language. Stories or poems told by the community were typically elegies. ‘An elegy is a poem of reflection that’s most commonly used to honor the dead.’ Considering the Anglo-Saxon traits of loneliness,sadness, and tragedy, â€Å"The Seafarer,† â€Å"The Wanderer,† and â€Å"The Wife’s Lament† all exhibit typical characteristics of this influential time period through the How to Read Poetry notes. To begin with, â€Å"The Seafarer,† â€Å"The Wanderer,† and â€Å"The Wife’s Lament† all exhibit

Friday, May 15, 2020

Who Was Scipio Africanus

Definition: Scipio Africanus or Publius Cornelius Scipio Africanus Major won the Hannibalic War or Second Punic War for Rome by defeating Hannibal at Zama in 202 B.C. Scipio Africanus came from the ancient Roman patrician family of the Cornelii and was the father of Cornelia, the famous mother of the social reforming brothers known as the Gracchi. He came into conflict with the somber Cato the Elder and was accused of corruption. Later, Scipio Africanus is a figure in the fictional Dream of Scipio. In this surviving section of ​De re publica, by Cicero, the dead Punic War general tells his adoptive grandson, Publius Cornelius Scipio Aemilianus (185-129 B.C.), about the future of Rome and the constellations. Scipio Africanus explanation worked its way into medieval cosmology. Scipio is on the list of Most Important People to Know in Ancient History. Also Known As: Publius Cornelius Scipio Africanus Major, Roman Hannibal Common Misspellings: Sipio Examples: Steven Saylor makes Scipio Africanus a very appealing character in his historical fiction history of Rome, Roma. Go to Other Ancient / Classical History Glossary pages beginning with the letter a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | ​wxyz

Wednesday, May 6, 2020

Managing And Analyzing Big Data - 2729 Words

Managing and analyzing big data is a huge task for all organizations of all sizes and across all industries. If a business’s plan to implement a data management tools there is a need for a more realistic way of capturing information about their customers, products, and services. Mining data is often in the terabytes and organizations need to be able to quickly analyze that data and then pull appropriate information needed to make managerial decisions. Further, with the insurgence of social media, smart devices and click-stream, data is generated daily on global networks through interactions. The use of data management technologies allow a company to interface unstructured data and structured data to gleam information that is usable for business managers to make sound business decisions, improve sales and to decrease operating costs. Big data integration and analysis has evolved for organizations to store, manage, and manipulate vast amounts of data then provide the appro priate information when it’s needed to meet business objectives. Big data is an element that allows companies to leverage high volume data effectively and not in isolation. Big data needs to be quickly accessible and have the ability to be analyzed. Data stores or warehouses are one way data is managed that is persistent, protected and available as long as the data is needed. The forefather to data stores is relational data bases, relational data bases put in place decades ago are still in use todayShow MoreRelatedCan We Trust Big Data Essay1440 Words   |  6 PagesCan We Trust Big Data? Tanvir Singh 500826428 1. Big data lets many companies analyze data about their customers, if it is used efficiently. Spotify for example, uses its data to give the customer a better listening experience. By using their big data, they can pick up on preferences and tastes of the customers who are using the service. In order to create a better experience for the consumer â€Å"Spotify uses the big data it collects on user listening habits to design highly individualized products†Read MorePerformance Of Data Processing Together On Relational Databases And Hadoop Frameworks1473 Words   |  6 Pageswe will be analyzing the performance of data processing individually on relational databases and Hadoop framework by taking a collection of sample datasets. After evaluating the performance of each system, we will be working on a new method of data processing by combinedly using both the computational powers of RDBMS and Hadoop frameworks. We will be using same experimental setup and configurations for anal yzing data. The relational databases require a well-defined schema of the data being storedRead MoreChallenges Facing The It Management1100 Words   |  5 Pagescybersecurity, data management, and use of mobile platforms and social media. Cybersecurity Cybersecurity has always been a hot topic of debate among the management in the IT field. With daily announcements of security breaches, lost data and exposed customers, cybersecurity is kept at the forefront of employees consciousness (Frenkel, 2014). Managing and strengthening security and privacy for the organizations systems and data is now a top priority across all industries. Cybercrime has become big businessRead MoreData Warehousing And Business Intelligence1616 Words   |  7 Pages2015 - Data Warehousing and Business Intelligence Assignment # 3 Big Data, Bigger Opportunities Abstract: Big data is the present most-liked theme of today s technology. These research goes through all description of techniques and technologies of extracting of the data, storing of data, distribution of data, analyzing of data, managing of data with high velocity and from the structured data and helps in the handling of the extreme data. Big data has theRead MoreCameron s Coffee And Social Media993 Words   |  4 Pagesstorage of vital data and its consequent application in analyzing trends. Many strategic decisions that are arrived at these organizations are based on the past information. II. Big Data A. Big Data and how Cameron’s Coffee can use Big Data. The implication of Big Data is the groups of data, so large that the traditional data processing applications are unable to meet the demands of a large amount of data of this magnitude. The most important aspects of big data include gathering that data, efficientlyRead MoreAvoiding the Overwhelming Aspects of Big Data in Managerial Decision Making914 Words   |  4 PagesAvoiding the Overwhelming Aspects of Big Data In Managerial Decision Making Introduction Big Data is defined as data sets that are so large that they defy conventional applications, frameworks and methods for analyzing them. The proliferation of Big Data is attributable to the amount of data companies across all industries are capturing on transactions with suppliers, customers, distribution channels and services organizations over years of activity. Big Data, by its very nature of spanningRead MoreChallenges Faced By Big Data945 Words   |  4 PagesChallenges Although the opportunities for Big Data in auditing are plentiful, there are also challenges that arise. One of the biggest challenges for Big Data is how it may affect the quality of auditors’ judgements. When dealing with large amounts of Big Data, auditors must maintain the standards of independence and professional skepticism. They must not let company’s Big Data findings significantly influence their audit opinion to the point where they succumb to audit risk and issue the wrongRead MoreBig Data And Cloud Solutions Essay1267 Words   |  6 PagesBig Data and Cloud Solutions Organizations have accumulated lots of data throughout the years and realized how they could use it for their benefit; this is where Big Data emerged. It has become a way for organizations to analyze data and use it to their advantage. The purpose of this paper is to provide an introduction to what Big Data is, its relationship to cloud computing and its architectural options like: streaming processing, big data storage, application hosting, big data analytics, machineRead MoreManaging Business And Research Data Is A Big Trend Right Now1566 Words   |  7 PagesSan Jose CA Abstract Managing business and research data is a big trend right now. In the dearth of skilled data analysts and data scientists as to the ever increasing need of managing and analyzing data, it is the need of the hour to search for tools and solutions that can achieve big data analysis. IBM Watson Analytics gives tools to access data in an easy way and enables users to do truly complex analytics in minutes on tasks which previously needed months and a team of data scientists. WatsonRead MoreBenefits Of Using Predictive Analytics Software1098 Words   |  5 Pages†¢ Enhanced use of freely available data. †¢ Building new products and services supplemented with Big Data analytics and privacy by design, developing products adapted to European privacy standards . The power and opportunity of big data applications used well, big data analysis can improve economic productivity, drive improved consumer and government services, prevent terrorists, and save lives. Examples include: †¢ Big data and the rising â€Å"Internet of Things† have made it possible to merge the manufacturing

Tuesday, May 5, 2020

Competitive Strategy Apple

Question: Discuss about theCompetitive Strategyfor Apple. Answer: The Way Apple has Positioned Itself to take Advantages of Unique Design to Attract Large Niche Market to Surpass the Competition in US and China Brand position of Apple has always been stable and strengthened due to its unique design and product quality. The increasing range of products helped the brand to evolve in the competitive market like China and US (Francis, 2017). It is also identified that the core competence of Apple remains delivering exceptional customer experience through excellent user interface. As the purpose of the positioning itself in niche market, Apple has focused on certain areas of marketing such as the products, branding, pricing and software powerhouse. Firstly, the product differentiation has always been an effective achievable strategy carrying the economic value. This means the brand used the strategy of building itself as the innovator by providing an array of easy-to-use products that cover wide range of segments. The firm has focused on the digital lifestyle strategy by introducing iTunes Music Store gaining the cooperation with top 5 music organizations in the world (Hitt, Ireland and Hoskisson, 2012). This has been a first and unique initiative taken by Apple and it remains as lesson for the competitors. Moreover, in United State and China, the number of competitor of Apple is less due to its high range of products. Apple brought in about $58.7 billion in revenue in China alone in fiscal 2015. Hence, almost 96% of increase has been observed from $29.8 billion in fiscal 2014 (Francis, 2017). Additionally, there is a fact that about half of Chinas population has reliable access to the internet; thereby, the potential for sustained long-term iPhone growth lies directly within Chinas border. In 2015, Apple grabbed almost 94% of the share of US and Chinas smart phone profits by selling tablets and smart watch and increasing Mac unit sales (Hagiu, 2014). In addition, Apple has launched NFS paymen t platform and taken a huge slice of the music streaming market. Furthermore, Apple attempts to maximize the market demand for its products by implementing differentiation strategies that entail making its products unique and attractive to buyers. The products of Apple have always been designed to be ahead of the curve compared to its competitors like Micro-Soft and Samsung. Though the number of competitors is less, the level of competition is high in niche market among the existing firms in US and China. However, in spite of the high competition, Apple gained the success in creating the demand for its products, increasing the power over the price through product differentiation, ensured brand loyalty as well as publicity around the launch of new product. As put forward by Morschett, Schramm-Klein and Zentes (2015), by focusing on the customers intended to pay more as well as developing premium price at the cost of unit volume, Apple developed an artificial entry barrier to rivals. For example, the competitor like Samsung does not use premium-pricing strategy in the large market like US, where consumers are not willing to pay premium price for average quality of products. On the other side, Apple implements a retail strategy known as minimum advertised price. The policy of such strategy prevents dealers from advertising a manufactures products below certain minimum price. Apple developed its popularity of its high-price products by providing retailers such as Best Buy a marginal wholesale discount. Such small percentage is savings does not remain as high profit margin for retailers to provide large discounts on the products of Apple (Francis, 2017). This means consumers tend to pay the price that close enough to manufacture suggested retail price. What does the Apple Experience tell us about the Risks Associated with Strategic Alliances or the Risks Associated with Not Pursuing Strategic Alliances? As put forward by Hill, Jones and Schilling (2014), an organization may have strategic alliance with the other firms to achieve a set of common goals but they are independent firms. This sort of strategic alliance could be made to meet the needs and demands as well as it will not be form of merger or acquisition. The case study on strategic alliance indicates that Apple made the mistake not licensing its operating systems. The brand has only licensed its hardware. Although Apple collaborated with IBM, the organization IBM could not put Apple in the charge of the PC business. It is observed that Apple did not license MAC when it has gained the highest popularity. This has probably been the mistake committed by Appl. Generally, the firms are observed to be licensing the products that have the highest popularity or market demands. If Apple had licensed MAC at that time, it would help the firm to maximize the value of the product in the mind of the customers. As put forward by Hagiu (2014), the when an organization has gained popularity in the market, the customers started relying on the brand for its products and services. Thus, when MAC gained the popularity, Apple would have licensed MAC at that time; Microsoft would not to come into the existence. On the contrary, it has also been observed that designing a product common for global consumers may not hit the market. Hence, Apple is also in the list, as its products face the trouble in the market. Consequently, it would have diversified the risk and especially the financial risks by building a strategic alliance. The case study also indicates that by forming strategic alliance organizations gain the opportunities in increasing values of the products in the market. Moreover, the organizations could easily get into the market to provide their products and services. Hence, Cornelissen (2014) commented that by sharing expertise knowledge, the firms could acquire comprehensive expertise knowledge in their operation. When the organizations form the strategic alliance, it gets the opportunities of developing technical capabilities and the organizations become financially strong. As opined by Hitt, Ireland and Hoskisson (2012) a strategic alliance remains as the sustained competitive advantages, if it is rare, and if is rare and difficult to imitate, the firm has the ability to exploit it. Nevertheless, it can be mentioned that in a competitive market, the organizations should focus on the product that has increasing market demands. Reference List: Cornelissen, J. (2014).Corporate communication: A guide to theory and practice. Sage. Francis, A. (2017).Case Study on Apple's Business Strategies.MBA Knowledge Base. Retrieved 23 February 2017, from https://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/ Hagiu, A. (2014). Strategic decisions for multisided platforms.MIT Sloan Management Review,55(2), 71. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M. A., Ireland, R. D., Hoskisson, R. E. (2012).Strategic management cases: competitiveness and globalization. Cengage Learning. Marketrealist.com.(2017).Apple's premium pricing strategy and product differentiation - Market Realist. Retrieved 23 February 2017, from https://marketrealist.com/2014/02/apples-premium-pricing-strategy-product-differentiation/ Morschett, D., Schramm-Klein, H., Zentes, J. (2015).Strategic international management. Springer. Rothaermel, F. T. (2015).Strategic management. New York, NY: McGraw-Hill.